Digital marketing
Meta, Google and TikTok ads, SEO, AEO, content, WhatsApp, email and SMS, run by the same team that builds your website and CRM. Every campaign is tracked from the first click to the M-Pesa payment.
The difference
Most Kenyan businesses we audit are spending on ads without knowing which ones sell. The pixel fires on page view, the enquiry lands on someone's WhatsApp, the payment arrives on a till, and nothing links the three. We fix the measurement first, then spend where the numbers point.
Campaign view
Channels
Pick one channel or run them together. Each is planned, produced, managed and measured in-house.
Prospecting, retargeting and lead campaigns built around creative that stops the scroll.
Capture people already searching for what you sell, on Search, Maps, YouTube and Performance Max.
Native short-form video and TikTok campaigns for brands selling to younger Kenyan audiences.
A consistent presence on the platforms your customers use, planned a month ahead.
Technical fixes, content and local SEO that bring steady traffic without paying per click.
Structure your content so ChatGPT, Gemini, Perplexity and Google AI Overviews name your business in their answers.
Photography direction, product shots, short video, articles and ad creative made for each channel.
Catalogues, opt-in broadcast lists and automated follow-ups on the channel Kenyans already use.
Newsletters, promotions and automated sequences by email and bulk SMS through Africa's Talking.
Finding creators whose audience matches yours, with briefs, tracking links and fair contracts.
Fast pages built for one action, then tested until more visitors take it.
GA4, Tag Manager, pixels and dashboards that show revenue by channel, not vanity metrics.
Full funnel
Campaigns that only chase likes stall. We plan for the whole path from first view to repeat purchase, with a number to watch at each step.
01
Get in front of the right people
We measure
Reach · Cost per 1,000 views · Video hold rate
02
Earn interest and questions
We measure
Click-through rate · Cost per lead · WhatsApp conversations
03
Turn interest into paid orders
We measure
Conversion rate · Cost per sale · Return on ad spend
04
Bring customers back
We measure
Repeat purchase rate · Customer lifetime value · Reviews gained
Measurement
This is where most agencies stop and where we start. Because we build the website, CRM and payment integration, we can follow a customer all the way through and feed real sales back to the ad platforms.
Ad click
UTM tags and click IDs recorded for every visit.
Landing page
Fast page, events tracked in GA4, Meta and TikTok.
Lead or chat
Form or WhatsApp enquiry saved to the CRM with its source.
Sale
Invoice paid by M-Pesa or card, matched to the lead.
Signal back
Purchase sent to Meta CAPI and Google offline conversions.
Report
Spend, leads, sales and cost per sale per campaign.
How a month runs
Week 1: plan
Review last month's numbers, agree offers and the content calendar.
Week 1 to 2: produce
Shoot, design and write the month's creative. You approve in one place.
Ongoing: launch and manage
Campaigns go live, comments and DMs are answered, budgets shift to what works.
Weekly: optimise
Pause weak ads, scale strong ones, test new hooks and audiences.
Month end: report
A plain-language report and a short call on results and next steps.
Reporting
Every month you get one page that answers the questions an owner actually asks: what did we spend, what did it bring in, and what are we changing.
Engagements
Monthly retainers with a clear scope. Ad spend is paid directly to the platforms from your own account. Ask for pricing based on your goals and channels.
Businesses that need a consistent, professional social presence.
Businesses ready to run paid campaigns with proper tracking.
Brands investing across several channels and wanting sales attribution.
Free tool
Our analyzer crawls your site, checks every link and scores your SEO, speed and AI search readiness.
Questions
Also see Digital Growth and our guide to AEO.
Enough to get statistically useful results on one offer. For most small and mid-sized businesses that means starting at a daily budget the business can sustain for at least a month, then scaling what converts. We recommend a starting budget after reviewing your margins and average order value.
Paid ads can produce leads within days, but campaigns usually need two to four weeks of data to optimise well. SEO and AEO are slower, typically three to six months for meaningful ranking and traffic gains.
Sales. We set up conversion tracking on your website, connect leads to a CRM and, where possible, match M-Pesa or card payments back to the campaign that produced them.
You do. Ad accounts, pixels, pages and analytics are created in your business's name with Nexorra added as a partner, so you keep full access and history if you ever move on.
Yes. We can add tracking and landing pages to most websites, including WordPress and WooCommerce. If the site is too slow or cannot be tracked properly, we will say so and suggest options.
SEO improves rankings in search results. AEO (answer engine optimisation) and GEO (generative engine optimisation) structure your content so AI assistants such as ChatGPT, Gemini and Perplexity can quote and recommend your business.
